Hockey without boundaries

Hockey is a sport that’s growing quickly in the Netherlands. The last few years has seen membership of the Royal Dutch Hockey Union increase by 250.000.

Since 1 September 2006 Essel Sports Management manages portrait rights for the Dutch national Ladies Hockey team. So besides soccer and golf, Essel now counts hockey among its activities. With their tremendous motivation and their great presentation, the ladies and Essel Sports Management make for a perfect match.

Top players find themselves having to spend an increasing amount of time dealing with teams, arranging contracts regarding their sticks and outfits, as well as a host of other commercial activities. The combination of a great membership count and the image of the Dutch Ladies Hockey team makes for a serious opportunity for renowned companies to develop commercial activities. Essel has already drawn up its plans and will be playing an active part.

In short, after gaining the world championship in Madrid, the road to commercial success and the Olympic gold medal in Beijing is wide open.

Søren Lerby