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Rafael van der Vaart
Rafael van der Vaart is a well-known name in soccer and despite being only 23 years
old, many a producer would like to tie his brand to Rafael. Essel Marketing has
tied the following brands to Rafael van der Vaart.
Pepsi has developed an international campaign including a number of other international
soccer stars. Players such as Beckham, Ronaldhino and Roberto Carlos feature in
Pepsi’s commercial. In addition to this there are posters of each individual player.
Rafael van der Vaart is part of Pepsi’s international campaign, with which Pepsi
has assumed a sports image. In addition to Pepsi’s international campaign a combined
commercial was developed in collaboration with Lays. Starring
Rafael van der Vaart, the campaign is called “show your skills”. A joint venture
of Pepsi and Lays, it enabled the consumer to earn goodies through a special savings
campaign.
Planet ADSL also threw in its lot with Rafael van der Vaart. They developed an ADSL-action
with “extra Vaart (speed)”, featuring his face in Planet advertisements and offering
the chance to win a meet-and-greet with Rafael. In addition to this he featured
in Planet commercials, in short creating a full above the line campaign.
Every professional athlete has his or her own clothing sponsor and in Rafael van
der Vaart’s case this is Nike. Nike makes sure that Rafael is always dressed smartly.
He always wears Nike’s finest soccer boots and is proud to be a worthy ambassador
to Nike.
Take a look at the Lays commercial
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