Sloggi

Starting in the fall 2005 hung through whole the Netherlands - the Sloggi Billboards with the face of Sloggi Men, soccerplayer John Heitinga and his "Sloggi ladies-team". The Sloggi ladies were dressed in the series Sloggi Women Ice Cocktail. He himself is dressed the series Sloggi Men Power. Next to the billboards was this campaign also was to admire on the mega advertising masts in Rotterdam, The Hague and Schiphol. In cooperation with Triumph/Sloggi, Essel Marketing developed the concepts for this campaign.