Soccer business without limits

Professional soccer has undergone tremendous changes during the second half of the previous century. The media, mainly through television and the internet, have brought the sport to the attention of millions and the fame and popularity of successful players and teams have risen dramatically. Their names have become sought after trademarks, with many parties wanting to jump on the bandwagon: the media for the ratings, the companies because of the ratings. Soccer and its players have become an integral part of media content and a means of promoting company and brand names for consumer marketing purposes. From a global perspective, soccer has become its most important asset.

Fifty years ago soccer players were truly amateurs, occasionally earning a penny here and there. Today many professional players are a company unto themselves. A company with a brand name of at least national calibre, often with international exposure. Yet with all that has changed, one thing has remained essentially the same: success in soccer for both player and team is still largely determined by results.

This brings us to Essel Sports Management’s origin and core activities. To prevent business activities getting in the way of soccer performance, Essel acts as intermediary. This allows the player and the team to focus on their core business: achieving athletic results, or goals, if you like. This enables them to offer their best performance for both themselves and their business investors.

Essel’s services aim to create an optimal win-win situation for players, teams and their relations, with spot-on, creative solutions. Essel Sports Management truly is soccer without limits, with a simple objective: when you’re into soccer, you go for the goals!

Søren Lerby